Little Bit Funny started with me, a British comedian known as Kimmi Kaiy, I'm the same wrongen responsible for the “It’s a little bit funny” jokes online. After watching people laugh at things they absolutely shouldn’t be laughing at, I realised something: most of life’s worst moments become a whole lot easier to handle when you slap a joke on top.

So the brand was born - cards and gifts for the occasions nobody else dares acknowledge. The messy stuff. The awkward stuff. The offensive stuff - The things you’d never find in a supermarket aisle.

These cards aren’t here to offend strangers (but if you want to send one anonymously to a stranger, who am I to stop you?) They’re here to make your people laugh - the ones who get you, who cope with chaos through humour, and who know that laughing at something painful doesn’t mean you don’t care. It just means you’re human, and sometimes comedy is the only thing that actually works.

The entire brand is built on that idea: turning trauma into something you can giggle at instead of cry about. If that’s your style, welcome in. You’re in very unserious hands. Kimmi Kaiy x